|  CLASS @ ASR '09 San Diego

You can read this full article at ASR Transworld

I went to visit Dean and Dale of O’QUINN in HB. I like the brand and wanted to know more about their story. Dean Quinn has deeeeeeep roots and I’ve known him for a little while from industry and on occasion surfing a good little bar just north of NB. Let me tell you HE KILLS IT.. I’ve heard the same about Dale. He surfs LA County. Don’t know why but I won’t judge him on that. ha kidding Dale.

So their office on Gothard is cool and full of smiles which I’m down with.. We sat and started from the beginning. A few years ago the two of them were surfing down in Mex and while out in the water Dean pitched the idea of O’QUINN to Dale. Dale at the time had a great job and Dean straight up asked him “Dale, what do you think?, are you on board” That was the beginning of the brand and I have to say leaving a large steady paying deal is pretty scary. Dale, you rule sir..

Since his grom years the both of them mentioned how Dean was always so particular with his apparel. He would build his own boardies and make his own tee’s because he wanted something different. This would explain why about fifty percent of his time with O’QUINN is spent on fit. And yes they still make their own tee’s for O’QUINN. Dean mentions his 7 year old son already changing his gear to mix his steeze on occasion. It seems like both vets of apparel are very particular on the way the product lays and feels. He says they have 3 things they stand by Fit, Fabric, and Fashion. I like that>> CLASS at ASR they will be launching their O’QUINN Classics (Premium Basics) and you’ll be able to check out their soft launch of O’QUINN’s women’s. Trust me when I say you have to touch and feel their tee’s. Really nice. Great silhouettes and nice color story.

After talking with them I was inspired and noticed the their team working together in the office. solid motivation. Their new campaign I checked out in BL!SSS reads “Change Direction” These guys know what they are doing as they’ve both worked in the industry for over 20 years with the top companies in the industry. Look for O’QUINN at CLASS at ASR in San Diego in the convention center. HALL E, booth CL 445. O’QUINN is sold in the better retailers. OQUINNclothing.com Thanks for the time guys.. See you all in less than 2 weeks in San Diego. check both sites below lists of exhibitors.

Thank you,
Jim Shubin
ASRbiz.com
CLASSatASR.com